shofyd
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Shofyd
Shofyd is an Indian consumer brand that manufactures and markets tap and shower filters for hard water. The company primarily focuses on solving household water quality issues, especially those related to hard water in urban and semi-urban regions of India. Its products are designed to reduce mineral scaling, protect appliances, and improve skin and hair health.
Background
Hard water is a common issue in India, particularly in regions where borewell water and tanker supplies are the primary sources. Elevated levels of calcium and magnesium salts lead to scaling on bathroom fittings, reduced efficiency of household appliances, and personal care problems.
Shofyd was established to address these challenges through point-of-use water filters that could be easily attached to taps and showers.
Products
Shofyd’s product range includes:
Tap Filters – Designed to reduce hardness effects in kitchens and bathrooms.
Shower Filters – Target personal care concerns such as dry skin and hair fall.
High-Performance Hard Water Filter – A compact solution aimed at households in high TDS (Total Dissolved Solids) regions.
The products are marketed as affordable, easy-to-install solutions compared to large water softening systems.
Operations
Shofyd operates mainly through direct-to-consumer sales, with its official website, shofyd.com, serving as the primary distribution channel. Its customer base is concentrated in metro cities and tier-2 towns where hard water is prevalent, including Delhi NCR, Bangalore, Hyderabad, Chennai, and Pune.
Reception
Users of Shofyd products have reported benefits such as:
Reduction in limescale buildup on taps, tiles, and appliances.
Softer hair and healthier skin after regular use of shower filters.
Improved lifespan and performance of geysers, washing machines, and dishwashers.
See also
External links